Roundbrix SEO – Being #1 on Google has its Perks !

Ever since the beginning of the search engine, the coveted prize is in being ranked at the top or very close to it. You see, when folks search for something, more often than not, they won’t scroll down three to five pages to see Google results numbered 30 through 50. Today’s searcher really wants to know how close they can get to what they are looking for without having to go to another page or scrolling down as well! Realistically, I find that folks are a little challenged – as I too had to do some soul searching to figure out what makes sense for my business. So here’s what we have learned:

Select Terms that are not overpopulated. If I search for ‘wine’, I have to wade through 910 million results. If I select ‘red wine’ I pared the field down to a mere 294 million. Wow, that’s a two-thirds reduction!  Now I type in ‘Tempranillo’ (the noble grape of Spain equivalent to the Cabernet Sauvignon grape) and I am down to 7 million results. If I now ask for what I am really looking for ‘tempranillo match‘, I am down to a mere 311 thousand results. Here, I find a site called winematch.com rated #1 that is displaying a number of Tempranillo wines, which was really my end goal.

Here’s the lesson. People are thinking more and typing in more words than ever into search engines in an attempt to narrow their field of search as much as possible. They are looking to find what they can on the first Google results page visible to them. Finding things on the first page greatly reduces our time and frustration factor when looking for stuff. After all, it’s far easier to search through 311 thousand results rather than 910 million.

You can use Google’s Keyword Tool to plug in all the common terms you think people will use to find a business like yours. The tool will show you all the keyword phrases and what kind of traffic in general each receives. Also, it will suggest other phrases along with their traffic and competitiveness on which you might want to also focus.

Page optimization is critical. How each page is optimized is important, but it needs to be built that way. Are those important keywords sprinkled on each page generously without it looking like you intentionally planted them to cater to the search engines?  Remember, you have two audiences here – the people that read them and the search engines. Your site needs to have links that go down to page levels that reinforce what you’re all about. It is allowable to have some redundancy. From a best practice standpoint, mention of a keyword three times on each page brings search engine benefits.

Roundbrix made the decision to build our website based on SEO perspective from the ground up. This enables the website to show up #1 on google for about 20 different phrases because the website was built specifically to get high on the search engines. For example, we did not use any tables. It is recommended to use CSS only so that the search engines have a lot less html code to look through when spidering your website. Also, we enable quite a bit of cross-linking. As an example, from the home page you can access our HP Partner page while at the same time you can also access it under our DATA page and several other pages.

Title importance is most often overlooked. I go to so many sites, and the title is just plain wrong or worst yet empty. A web designer is not a search engine optimization specialist! Remember this – the first sixty (60) characters of the title is what search engines care about the most. Also, the more important keyword phrases should be on the left part of the title. So pull up your web site, highlight over your favicon in the toolbar and see if that agrees with what you believe folks will type into a search bar to find your business. We also find that adding location, like ‘Irvine’ or ‘Orange County’ also helps quite a bit.

Getting a potential new client to your site as an initial introduction is the most important thing. Some websites use something more unique in their title that allows someone to find you, like perhaps an item or service more unique to your business than to others. This increases your odds of being found whereas just using a keyword that is too widely used in your area of product line or service expertise might make the competition a bit too great.

 

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When Two is Greater than Three or Disaster Recovery for Free!

This title reminds me of a childhood cartoon of Rocky & Bullwinkle when announcing the next episode, there were always two names for it. Here are a few examples:

Boris Lends a Hand or Count your Fingers!
Rocky and the Rock or Taken for Granite
Landslide on the Rails or Bullwinkle Covers His Tracks
All in Fever Say Aye or The Emotion Is Carried
Claus and Effect or Yule…Be Sorry

If you’re feeling nostalgic and need a bit more of this Rocky & Bullwinkle, here’s the YouTube link on Rocky & Bullwinkle starring Robert DeNiro.

To move on, we’ve been working to share the great news of the recent advancements in VMWare, specifically VSphere 5. But the very nature of this technology is so awesome it warrants another look, especially for your Disaster Recovery Plan and Property Use Tax bill, especially if you’re in Orange County!

Disaster recovery with VMWare. You’ll be pleasantly surprised when you get more functionality for less money. Remember that CPU utilization on an average server is only 15% unless it’s a heavily used database or application server. In summary, there are fewer and fewer scenarios where a Virtual Machine is not the solution. We firmly believe at least 75% of all servers should be virtualized.
So getting back to the 3 > 2, here’s the scenario.

In the above scenario on the left, if one of the three physical machines fail, you’re basically down in that area with all that it does. Not a good place to be if you’re planning on running a business. You get to react and perform damage control because you have just become a firefighter!

In the above scenario on the right using a VM Cluster, when one machine crashes on VMHost 1, it can automatically failover to the VMHost2 and life goes one. In being consistent with best practices, distribute your risk between VM Host machines. As is the case in life, flexibility and adaptability is what this is all about.

Orange County Use Tax. One of the areas I take issue with the most. When calculating use tax, it is based onPurchase Price, not what it is worth. So I have a 5-year old server that cost me $8,000 when I bought it, and today it is worth $500. The use tax is based on the $8,000. Not fair, but that is government. How you get even is with less physical machines as it’s just plain less tax. Go from ten physical machines to four, and your property use tax is reduced by 60% on these items for years to come, not to mention the savings in electricity! At the end of the day, monies paid in taxes could be better used for other business purposes or maybe give someone a raise – like me!